THE FOUNDATIONS OF THE DIGITAL ENVIRONMENT
- We have technology that supports digital services.
- We have a specialised multidisciplinary team (digital marketing, digital product management, analysts and technologists).
- We have a method (Agile) that supports creation and evolution according to the needs of the business and our customers at all times. It combines business vision, functional vision and technical vision in iterative work with specialised teams. This allows us to materialise more quickly (reduced time to market) than with classic Waterfall methods.
- We have a digital strategy that defines goals and the approaches for achieving these (channel mix, objective of each channel, etc.).
All this is reflected in the creation and management of digital channels (websites, apps, networks and other digital marketing tools) which are the key to achieving the company's goals (effective and personalised communication), transferring revenue from offline to online (digital sales and ticketing), digital positioning, boosting the company's image, and so on.
OUR DIGITAL CHANNELS
At TMB we manage a number of websites and their subdomains, e-commerce and mobile apps, some aimed at the general public and others at more specific segments such as tourism:
Data on TMB web and app use (June 2022):
- 983,000 sessions
- 594,000 unique users
- 260,000 € turnover
- 44,123 downloads
- 1,100,000 sessions
- 233.000 unique users
- 878.000 € turnover