digital

What do we do?

Digital solutions-applied technology

TMB is a benchmark company in the field of technology applied to mobility. Optimal public transport operation is achieved thanks to continuous innovation and the efficient management of the advanced technological systems it has at its disposal.

Digital channels
Digital channels

Digital channels

A commitment to the future

OUR DIGITAL CHANNELS ARE AN INCREASINGLY IMPORTANT PART OF THE SERVICE WE OFFER

  • More and more customers require digital services for planning their transport, while travelling to stay informed, or to buy or validate their tickets.
  • Digital users are demanding and also expect personalised services that minimise their effort and add value to their use of public transport and their daily activities.
  • To this end, TMB has web and app channels that offer customers digital services and an omnichannel experience through a user profile.


 

THE FOUNDATIONS OF THE DIGITAL ENVIRONMENT

  • We have technology that supports digital services.
  • We have a specialised multidisciplinary team (digital marketing, digital product management, analysts and technologists).
  • We have a method (Agile) that supports creation and evolution according to the needs of the business and our customers at all times. It combines business vision, functional vision and technical vision in iterative work with specialised teams. This allows us to materialise more quickly (reduced time to market) than with classic Waterfall methods.
  • We have a digital strategy that defines goals and the approaches for achieving these (channel mix, objective of each channel, etc.).

All this is reflected in the creation and management of digital channels (websites, apps, networks and other digital marketing tools) which are the key to achieving the company's goals (effective and personalised communication), transferring revenue from offline to online (digital sales and ticketing), digital positioning, boosting the company's image, and so on.

 

 

 

 


 

OUR DIGITAL CHANNELS

At TMB we manage a number of websites and their subdomains, e-commerce and mobile apps, some aimed at the general public and others at more specific segments such as tourism:

SOME FIGURES

Data on TMB web and app use (June 2022):

TMB.CAT

  • 983,000 sessions
  • 594,000 unique users
  • 260,000 € turnover

 

TMB App

  • 44,123 downloads
  • 1,100,000 sessions
  • 233.000 unique users
  • 878.000 € turnover